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A link from an external page (with different domain or server) that refers to your website are know as backlinks in seo. They are also called incoming links.
Backlinks tell search engines like google, yahoo and bing how popular your website is. All achnor texts are one of the form backlinks.
Natural backlinks are more valuable to search engines than reciprocal links, as they are harder to get. www.6to6plus.com
