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Once the most important part of Google’s ranking system, but now one of hundreds of search engine algorithms, PageRank is an important part of search engine optimization (SEO) past and present history. PageRank is a link analysis algorithm applied by Google.com that assigns a number or rank to each hyperlinked web page within the World Wide Web. The basic purpose of PageRank is to list web pages from the most important to the least important, reflecting on a search engine results page when a keyword search occurs. The basic process involves PageRank evaluating all of the links to a particular web page. If a web page has a lot of links from large websites that also rank well, then the original web page is given a high ranking. Where the links are coming from is just as important as the number of links to any particular web page, the system being rather “democratic” according to Google.com.
