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-   -   What is Search Engine Marketing [SEM]? What is Search Engine Optimization [SEO]? (http://siteownersforums.com/showthread.php?t=181282)

brainyexpert 12-06-2016 05:53 AM

What is Search Engine Marketing [SEM]? What is Search Engine Optimization [SEO]?
 
Search Engine Optimization (SEO): aims to gain positioning in the natural listings, or as they also call it, organic listings. They are not other than the results that appear in the left column of the page. There is no cost to you when someone clicks on those results, but in return, SEO Optimization requires a lot of patience, investing time and being willing to wait.

Search Engine Marketing (SEM): These “sponsored links” are basically results over which the advertiser has control. Companies hire to place their ads on search results pages that match what they are offering. These links are usually right and top of the page. And if you are the advertiser, you must pay each time someone clicks on them, but the good thing is that you define in advance how much you are willing to pay. And the results basically act like an auction, making them appear above those offering pay more.

itabhyas 12-06-2016 10:43 PM

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

AshokDixit89 12-13-2016 01:07 AM

SEM - SEM is the part of online marketing, it stand for search engine marketing, it provides a social platform for business owners to promotion of their business product, brands and services. SEM provides an individual way to find consumers website product information very easily.

SEO - SEO stand for search engine optimization, it’s the one of the finest technique for improving your website ranking in search engine and also it’s very helpful for generating target visitors to your website. It’s very different and better in comparison with traditional marketing.

jeffronald19 12-15-2016 11:14 PM

Thanks for the information.

vino 12-15-2016 11:38 PM

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines. ... It involves other methods as well which can get you more search engine visitors like PPC advertising.

kavitha 12-16-2016 12:24 AM

SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM uses the search engines to advertise your website or business to Internet customers and send a more targeted traffic to your Web site.


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