What is ad rank and how it works?
 

What is ad rank and how it works?

Ad ranking in Internet marketing is the position of a pay-per-click (PPC) ad on a search engine results page (SERP). The position of this ad depends on the position of each keyword included in the ad, which is determined by your bid for that keyword or ad group multiplied by the matched keyword's Quality Score.

It uses the simple formula: Bid price X QS = ad rank.

QS is the Quality Score, which is something Google “calculates” for the page where the ad click will lead you to. They have lots of info on their forums on how to ensure a high QS.

Ad ranking in Internet marketing is the position of a pay-per-click (PPC) ad on a search engine results page (SERP). The position of this ad depends on the position of each keyword included in the ad, which is determined by your bid for that keyword or ad group multiplied by the matched keyword's Quality Score.