Site Owners Forums - Webmaster Forums - Website design: the organization of information of the mobile Web Design

No matter how described, the use of mobile end usually includes the following interactive situation:
Find / (urgent need of information, location-based position): I now need to get an answer most of you tell me where.
Exploration / entertainment (boring, location-based position): I would now like to spend time, to the point of entertainment to fill the empty.
Sign check (check-in) / state (repeat / micro-tasking): some important things need to change or update, I want to stay on top.
Edit / Create (emergency adjustment, micro-tasking): I need to finish some things immediately, can not wait.
The above factors determine why people took out his cell phone, so these actions determine the mobile experience should be how to structure and organization to meet the needs of people.
For example: the photo sharing Flickr's mobile Web experience there are four main operations. On your address list of the latest activities of friends and the latest uploads to let people continue to want to check friends' photo updates of the day near the people to upload some interesting content and photos, people want to view high quality photos to pass the boring time.

flickr mobile web experience in line with why people took out his cell phone (although a bit stiff).
With the mobile environment, the environment naturally need to adapt to the needs of the real world of your site. Mobile experience may be used in the scene of any place, you need to consider how to make people feel good wherever.
This implies the need to consider the users really need your site provided by real use cases (use cases). Before I wrote the characters to do the information architecture, "in fact, the process of completing a task is through the analysis of user information architecture on the page. This is actually more important in the mobile phone side.
The motivation is understood that more users will be pulling out the phone, and provide their own app to minimize the operating path of the user in the mobile side.
Content is superior to navigation
A conventional theory, take precedence over content in the mobile side navigation. Regardless of whether people often view the updated information, such as: stock, news or scores they see the local news, or through a search to find articles or use the chat tool, they want to respond quickly to demand rather than to see your site architecture context.
Too many mobile web experience (like Flickr) before the beginning of the dialogue are a lot of navigation list, not the content information. Time is very precious mobile end users, download the flow of money to consume, so they immediately get the desired information is the key.

Youtube ESPN's mobile web page to do so. The first looked up to tell you a simple living where the navigation option to downgrade to a separate button. The rest placed at any time to view the latest information (ESPN) and the hottest video for recreation.
ESPN Youtube mobile web experience will focus on the content of information, rather than navigation.
Locate and explore
However, a moment, please, if the content is always superior to the navigation.
About the return key
The iphone native application in the navigation has a permanent back button. Apple's mobile device does not return key on the hardware, so a lot of app in the top title bar, set the Back button.

However, in the mobile Internet experience is not necessary everywhere set the return button. Because many devices, such as andoid, the return on the blackberry, windows phone7 have hardware physical buttons.

andoidphone generally have a physical return button
Even on the apple iphone browser, with a permanent back button on the toolbar at the bottom.

iphone browser toolbar at the bottom contains a Back button. The return of the upper-left corner of a page it is redundant.
Add a back button to cause confusion in the mobile web experience. When using a web Q: The two return to the key role is the same? In mobile web design should not be in a limited space, occupy a redundant back button.
In short, when you intend to organize the mobile web experience, consider what user actions are consistent with the needs of mobile life.
Mobile use cases (usecase). Like to find, explore / game sign / view the status, edit / create, to think about these behaviors, then adjust the architecture of the site mobile client uses.
Primarily concerned with content, followed by the navigation. People are more concerned about the information and they want to quickly deal with the task.
Related to navigation in the right position, to make people immersed, or visit degrees deeper.
Reduce the choice of mission-critical. The navigation need to clear and pay attention to the things people really need more consideration as soon as possible to help people in a state of emergency and non-ideal state.