How does AdWords bidding work?
 

How does AdWords bidding work?

Google Ads, AKA Google AdWords, is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. by Followers Australia

Google AdWords, is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.

pay per click is in which advertiser pays the publisher when the ad is clicked.

The actual position of your ad is determined by your ad rank (Maximum Bid times Quality Score). AdWords bidding heavily penalizes advertisers who bid with low quality scores. Conversely, those with high Quality Scores get higher ad ranks and lower CPC.

The Google AdWords auction model isn’t a revolutionary system, but its application to Google search and display networks makes it an extremely efficient and profitable system that helps businesses control how often they show their ads and how much money they are making from them.

The actual position of your ad is determined by your ad rank, The highest ad rank gets the 1st ad position.