What is the meaning of competitive analysis
 

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What is the meaning of competitive analysis.....?

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A competitive analysis is the analysis of your competitors and how your business compares. By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage.

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Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service . A competitive analysis is a critical part of your company marketing plan.

We have to do competitive analysis to review its backlinks & content.

Competitive analysis mean's that, you analyze your competitor's growth of back links and what are the strength of their site. What is the difference between your keyword and them. Your site growth and traffic sources difference etc. follow competitor's good things to grow your business with unique idea's.

"Competitive analysis is not about analyzing the competition" here few points about the title of competitive analysis...
Companies conduct competitive analysis to make sure their products and services are better than those offered by competitors. But reacting to feature-to-feature comparisons is no guarantee of success.

A competitors analysis is used to compare your self to your competitors. by comparing you can check your status and improvements also. Thus in this way we can analysis the competitors status also. By this way we can improve our status.