What is the difference between SEO & SEM?
 

What is the difference between SEO & SEM?

SEO or search engine optimization is the process of optimizing your website in search engines. The process helps to build your online identity and reputation to benefit your online business.

SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing.

SEO - search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”

Search Engine Marketing is over and above SEO but it’s only a subset of your overall Internet Marketing Strategy. The diagram below shows the relationship between Internet Marketing, SEM and SEO.

SEO or search engine optimization is the process of optimizing your website in search engines.

SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation.

Search engine marketing (SEM) refers to the short text advertisements which generally appear at the top or down the right hand side of search engine results. These are often labelled as "sponsored Links" or "sponsored results". These advertisements are generally purchased from GoogleTM (the Google AdwordsTM product), or Yahoo! Search Marketing.

Search engine optimization or SEO refers to improving a web sites' natural and organic ranking in the search engine results page. This more affordable method is often slow and new web sites may take up to a year to achieve decent rankings in Google.

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines. It involves other methods that can get you more search engine visitors like PPC advertising.

SEO stands for Search Engine Optimization. It is a technique which is used to optimize your website to rank higher on SERPs (Search Engine Result Pages). It is done to ensure that your website can receive your targeted visitors so that you can get maximum benefit from your website. You don't need to pay anything to do SEO. You can do it yourself by gathering knowledge about it from online resources. So it is the most affordable (almost a free) source of website marketing. However, SEO takes time to generate the result in terms of website traffic and visitors.

SEM stands for Search Engine Marketing. It is a paid version of Website Marketing where you put your website advertisements on different search engines. You need to choose keywords, budget, big and targeted market to show your ads and based on your settings your ads are displayed on different search engines. It gives instant results as you are paying for the traffic and visitors coming on your website.

SEO stands for Search Engine Optimization while SEM stands for Search Engine Marketing. SEO provides organic traffic to a website with the help of search engines while SEM involves the use of Google adwords and other paid channels of advertising.

SEO:

SEO is a technology is used to improve Website traffic by obtaining high ranking placements in SERP without pay for Search Engine.

SEM:

SEM is the advertising method which used to spend money to improve traffic immediately and generate leads.

For your information:

Prateektechnosoft is a Netsuite Partner and expertise in NetSuite ERP, CRM, Cloud CRM, PSA and other Netsuite Solutions. And also providing Netsuite services of implementation, integration, support & development services.