How press release submission can boost my business?
 

How press release submission can boost my business?

Google has announced that links from the press release will not be that much useful. It also added that press release will be created by the company itself, hence giving link is of no use.

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Press releases are most important to promote your business or websites. there's ... SEO press releases can improve your site's popularity by encouraging inbound ... helping to raise the visibility of your company and its products and services

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Press release is a news or announcement that is used to share in various press release websites to build backlinks and generate more traffic to your business.

This indeed is a not so easy question - meaning that to directly have a correlation between press release submission and an increase in business is not fully possible.

However, a press release, well taken out in the media (issued, and consequently covered in the mainline and vernacular media) does have a mileage in terms of increased visibility among target audience - be it a product or service!

Just to illustrate, if your product is an off the shelf FMCG product (say a soap or detergent), once there is media visibility on that - could be launch, or could be that you are issuing a release with the latest rejig or relaunch details, there is bound to be a spur in demand.

In our own experience at The PR workshop www.prhq.in we have seen this happen many a times. On some instances when we had taken out vernacular press releases, mentioning a product free sampling event across some schools (for a womens cosmetic), the distributors in the geography reported a spurt in demand for the product. This was corroborated not by just the client, but our own independent research too.

Besides spurt in demand, there for sure is a significant WOM (word of mouth) on the product or service, in the immediate aftermath of the media information exercise.

The caveats in this - your release must be well timed, and well written. And the consequent media mentions must be a few at-least, across mainline and vernacular media.

Also, the PR measurement of the outcome per se, will be a challenge, and may not be accurately quantifiable.

Press Release Submission Sites enable many business owners to effectively distribute their news articles.