How can I reduce my websites bounce rate?
 

How can I reduce my websites bounce rate?

High bounce rate in itself doesn't mean it is a bad site. I would think google looks to see if you continue your search, going back to the google search results and looking at more sites.I really doubt that bounce rate make a different on SERP.

I think that Google doesn't actually calculate bounce rate properly. You can add extra code to your Google Analytics code to fix how bounce rate is calculated. so the 1st step is the bounce rate will decrease when the post is very good and the rest of the posts are very attracted content.

Add links to more pages within your website in your content.
Go beyond just product pages.
Add links to content everyone will love to your sidebar.
Improve your content.

Bounce rate can be reduced by making your website relevant to the visitor. By relevant I mean that your meta tags should impart correct information about the product and services you offer. Suppose your meta tags and website have different content then it will enhance the bounce rate.
Keep your website optimized. Speed is a vary critical issue make sure your website is fast enough.

Optimize Page Load Time
Use Sidebar Widgets and Promotions
include a Single, Clear Call to Action
Internal Linking Structure

Thanks for sharing your's valuable information

Optimize Page Load Time
Use Sidebar Widgets and Promotions
Include a Single, Clear Call to Action
Internal Linking Structure.

Optimize Page Load Time
Use Sidebar Widgets and Promotions
Include a Single, Clear Call to Action
Internal Linking Structure.

They are few techniques to find the bounce rate issue and fix it. I will mention few of them.

* First You should Analysis your Website
* Improve your Website Loading Time
* Quality Content Strength
* Improve Desktop & Mobile Speed
* Optimize your Website images
* Add some Videos in the target page

For your information:

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Improve Your Content’s Readability
Avoid Popups
Create a Compelling Call-to-Action
Improve Your Brand Storytelling
Keep Your Blog Fresh With the Right Content
Target Keywords With High-Value Traffic
Attract the Right Visitors
Write Attractive Meta Descriptions for Search Users
Create Multiple Landing Pages for High-Volume Keywords
Speed Up Your Page Load Time
Set External Links to Open in New Windows
Make Your Site Mobile-Friendly
Show Credibility

It's strange that an SEO Company is asking this

Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. It can be reduced by:

Good content update
Internal links
Easy navigation
Quick loading of webpage