Google Penalties
 

If you think that Google penalties only happen when Google changes its algorithm, you’re wrong. Not all penalties are a result of potential spammy practices. Sometimes, they might be due to negligence.

Here are few ways to protect your site from penalties:-

1. Monitor your link profile
2. Fight Negative SEO
3. Offer rich, useful, and unique content
4. Don’t target specific anchor texts
5. Don’t make users scroll too much for content
6. Watch your site for hacking
7. Remove user-generated SPAM

If you suddenly see a traffic drop, you’ll have to find out what caused it. There are two main penalties you can get. The first one is a manual action from Google’s spam team, and the second one is an algorithmic penalty.

Most of the time negligence is one of the main reason of website penalties due to unethical practices in related and unrelated websites.