Explain Callout Extensions in Google Adwords?
 

Explain Callout Extensions in Google Adwords?

Callout extensions can be used with other ad formats, like sitelinks, and are created, scheduled and managed within the Ad Extensions tab. You can add callouts at the account, campaign or ad group level, allowing you to use general information at the account or campaign level and specific callouts for each ad group.

The Callout extension is one of many AdWords ad extensions you can use to show your business' added value with your ad. Callout extensions let you include specific attributes about your business, products or services that will show below your ad on the Google Search Network.

Callout extensions can be used with other ad formats, like site links, and are created, scheduled and managed within the Ad Extensions tab. You can add callouts at the account, campaign or ad group level, allowing you to use general information at the account or campaign level and specific callouts for each ad group.