what is AMP?
 

what is AMP?

You may or may not have heard of AMP. If you haven’t, you will soon. If you have, you probably want your development team to implement it across all of your web properties. Before you do, it’s important to understand if AMP truly applies to your business or not. For some businesses, AMP will literally generate more revenue. Especially when the AMP-specific ad network is ready. For others, the implementation could be a waste of resources, or worse, it could erase key functionality. Where your business falls depends on a few things, but let’s start at the beginning.

You may or may not have heard of AMP. If you haven’t, you will soon. If you have, you probably want your development team to implement it across all of your web properties. Before you do, it’s important to understand if AMP truly applies to your business or not. For some businesses, AMP will literally generate more revenue. Especially when the AMP-specific ad network is ready. For others, the implementation could be a waste of resources, or worse, it could erase key functionality. Where your business falls depends on a few things, but let’s start at the beginning.

AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. On Feb. 24, 2016, Google officially integrated AMP listings into its mobile search results.

AMP is a Google-backed project with the aim of speeding up the delivery of content through the use of stripped down code known as AMP HTML.

The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.