What Are The Targeting Options In Search Network Ads?
 

Hello friends,

What are the targeting options in Search network ads?

Audience targeting

Demographics: Target your ads based on how well your products and services trend with users in certain locations, ages, genders, and device types.
Affinity: Advertisers with TV campaigns can extend a campaign online and reach an audience using Google Search or the Display Network.
In-market: Show ads to users who have been searching for products and services like yours. These users may be looking to make a purchase, or have previously made a purchase and could still be interested enough to interact with your ads.
Custom intent: Choose words or phrases related to the people that are most likely to engage with your site and make purchases by using "custom intent audiences." In addition to keywords, custom intent audiences lets you add URLs for websites, apps, or YouTube content related to your audience's interests.
Similar audiences: Expand your audience by targeting users with interests related to the users in your remarketing lists. These users aren't searching for your products or services directly, but their related interests may lead them to interacting with your ads.
Remarketing: Target users that have already interacted with your ads, website, or app so that they'll see your ads more often. These users can be in any stage of conversion, as long as they've visited your site or clicked on your ad before. These users may even return to complete a purchase.

If you are about to launch a product or something then affinity targetting and if you want to generate sales or something relatable then in market.

PS: Placement, Interest and Topic targeting goes side by side and under that you will select either affinity or in market.

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Target websites on the Display Network that your customers visit. ...
Content keywords: Choose words that are relevant to your product or service to target users making searches using those same terms.

Target one ad to multiple pages about certain topics at once.
Target websites on the Display Network that your customers visit.
Choose words that are relevant to your product or service to target users making searches using those same terms.