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Search: Posts Made By: Elizabyth Warry
Forum: Search Engine Optimization 02-20-2016, 12:42 PM
Replies: 1
Views: 682
Posted By Elizabyth Warry
Bing slowly gaining on Google

I have noticed a marked increase in Bing's paid promotional spots in movies and tv. Anybody think there is a link between this and Bing's growing market share?
Forum: Search Engine Optimization 02-20-2016, 12:42 PM
Replies: 6
Views: 1,231
Posted By Elizabyth Warry
What is UGC?

User generated content is all the rage today (its content that your users actually add to your own site like a testimonials or rating). Very important for ranking.
Forum: Search Engine Optimization 02-20-2016, 12:40 PM
Replies: 1
Views: 769
Posted By Elizabyth Warry
22 questions for webmasters

In case you didn't know, Google has the magic 22 question list. If you haven't read it, do so now.
Forum: Search Engine Optimization 02-20-2016, 12:40 PM
Replies: 1
Views: 838
Posted By Elizabyth Warry
Scaling your website business

You hear the word scaling all the time in silicon valley, but are you paying attention? outsource as much website work as possible and spend your time on strategizing instead.
Forum: Search Engine Optimization 02-20-2016, 12:39 PM
Replies: 2
Views: 593
Posted By Elizabyth Warry
tips to increase ranking

simple and cheap tips include avoiding excessive on-site ads, as well as poor on-page optimization
Forum: Search Engine Optimization 02-20-2016, 12:38 PM
Replies: 0
Views: 607
Posted By Elizabyth Warry
Incorrect canonical tag implentaton

Pretty self explanatory really, but this is another trigger for Panda penalties that you must be aware of moving forward.
Forum: Search Engine Optimization 02-20-2016, 12:37 PM
Replies: 3
Views: 791
Posted By Elizabyth Warry
Article spinning and Panda

Excessive use of manufactured or non-unique content (i.e., spinning) will be the death of your site in terms of ranking so keep this in mind the next time you are thinking about taking a short cut.
Forum: Search Engine Optimization 02-20-2016, 12:37 PM
Replies: 0
Views: 701
Posted By Elizabyth Warry
Watch your RSS feeds

Google has announced that RSS feed issues will trigger Panda.
Forum: Search Engine Optimization 02-20-2016, 12:36 PM
Replies: 0
Views: 715
Posted By Elizabyth Warry
Site triggers for Panda

The number one site trigger in my humble opinion is duplicate content. Avoid this like the plague.
Forum: Search Engine Optimization 02-20-2016, 12:36 PM
Replies: 0
Views: 709
Posted By Elizabyth Warry
Approach to panda

First, you need to keep in mind that Panda is a long-term algorithmic shift that involves a myriad of updates. What works this month, doesn't necessarily work 6 months from now. You have to be...
Forum: Search Engine Optimization 02-20-2016, 12:34 PM
Replies: 2
Views: 1,096
Posted By Elizabyth Warry
Panda audits

Best advice I can give you if you have been hit by Panda is to review your site logs against the listed updates. If there is a correlation then bingo, you know what the issue is.
Forum: Search Engine Optimization 02-20-2016, 12:33 PM
Replies: 0
Views: 741
Posted By Elizabyth Warry
Ripple effects of Yahoo layoffs

Silicon valley will see a huge pool of talent suddenly available. Start ups would be wise to try and pick up some of these employees before they are scooped up.
Forum: Search Engine Optimization 02-20-2016, 12:32 PM
Replies: 0
Views: 733
Posted By Elizabyth Warry
Big cuts at Yahoo

Some are speculating that as much as 15% of the work force is going to be laid off. Awful news, no way to spin it.
Forum: Search Engine Optimization 02-20-2016, 12:32 PM
Replies: 1
Views: 787
Posted By Elizabyth Warry
Changes at Bing

Now AOL search is powered by Bing, which brings its usual pros and cons to the table. I don't think this is earth shattering news really, but it is still good to know about.
Forum: Search Engine Optimization 02-20-2016, 12:31 PM
Replies: 1
Views: 829
Posted By Elizabyth Warry
Mobile adwords spending

Mobile spending has more than doubled that of desktops this year, keep this in mind when thinking about your budget.
Forum: Search Engine Optimization 02-20-2016, 12:29 PM
Replies: 0
Views: 897
Posted By Elizabyth Warry
Small business owners are great targets for new business

Most are overwhelmed with their core business and don't have the time to stay up to speed with the radical changes in search. Give them a call and pitch your business.
Forum: Search Engine Optimization 02-20-2016, 12:29 PM
Replies: 0
Views: 1,216
Posted By Elizabyth Warry
Difficulty in tracking local rankings

The majority of methods of tracking local rankings are just an educated hypothesis at what searchers will actually see, keep this in mind when talking to prospective clients.
Forum: Search Engine Optimization 02-20-2016, 12:28 PM
Replies: 0
Views: 620
Posted By Elizabyth Warry
New Panda announcement

Google has just announced that there will still be manual panda penalties
Forum: Search Engine Optimization 02-20-2016, 12:27 PM
Replies: 0
Views: 988
Posted By Elizabyth Warry
Gain trust from website visitors

One interesting tactic that is growing in popularity is to link from your site to reviews on other sites in order to gain more trust with visitors.
Forum: Search Engine Optimization 02-20-2016, 12:25 PM
Replies: 0
Views: 709
Posted By Elizabyth Warry
Using JSON-LD

Google highly recommends using JSON-LD to code the schema on the site and mark up everything. Yes, I know this means more work but it's probably worth it.
Forum: Search Engine Optimization 02-20-2016, 12:23 PM
Replies: 0
Views: 831
Posted By Elizabyth Warry
Google diverts much needed resources away from APIs

Not to fear though, you can still use a custom search API is necessary
Forum: Search Engine Optimization 02-20-2016, 12:23 PM
Replies: 0
Views: 696
Posted By Elizabyth Warry
Make the shift to secure is easier than it sounds.

There are some great resources out there to help you catch up to speed. Migrate your site to https as soon as you are able.
Forum: Search Engine Optimization 02-20-2016, 12:22 PM
Replies: 0
Views: 721
Posted By Elizabyth Warry
Non secure sites are in Google's crosshairs now.

In case you haven't heard, Chrome is proposing to make all non secure sites obvious to everyone.
Forum: Search Engine Optimization 02-20-2016, 12:15 PM
Replies: 0
Views: 657
Posted By Elizabyth Warry
Have you shifted to a secure site yet?

It is a slow rollout, but Google is really pushing us to make sure all site results are in HTTPS.
Forum: Search Engine Optimization 02-20-2016, 12:14 PM
Replies: 0
Views: 1,101
Posted By Elizabyth Warry
Default Page View

Seems like common sense, but you would be amazed at how many SEOs fail to make sure their most important information is visible on the default page view. Remember, you need the bots to be able to...
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