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Forum: Search Engine Optimization 01-22-2016, 02:45 PM
Replies: 0
Views: 1,309
Posted By Surely MacLaine
Content quality

Yes unique content is king, but so is proper grammar and punctuation. The search engines are becoming more and more critical of this sort of thing so do the work.
Forum: Search Engine Optimization 01-22-2016, 02:44 PM
Replies: 0
Views: 649
Posted By Surely MacLaine
Proper spelling matters

This impacts ranking more than you think, and a quick fix is easy (use spell check).
Forum: Search Engine Optimization 01-22-2016, 02:44 PM
Replies: 0
Views: 661
Posted By Surely MacLaine
Be on the lookout for non secure content

There are a lot of tools to check with, like screaming frog. Non secure content is a real site killer.
Forum: Search Engine Optimization 01-22-2016, 02:43 PM
Replies: 0
Views: 991
Posted By Surely MacLaine
Bing gaining ground on Google

Not sure if you can trust their internal data, but Bing is claiming a significant rise in users recently. Something to keep an eye on.
Forum: Search Engine Optimization 01-22-2016, 02:40 PM
Replies: 0
Views: 1,062
Posted By Surely MacLaine
Voice search

Voice search is gaining in popularity and is more than likely going to be the dominant form of searching in the near future.
Forum: Search Engine Optimization 01-22-2016, 02:39 PM
Replies: 0
Views: 1,017
Posted By Surely MacLaine
Article writing back in favor now?

There is some evidence to suggest that article writing may be making a comeback, but watch the new Panda roll-out carefully before you commit.
Forum: Search Engine Optimization 01-22-2016, 02:39 PM
Replies: 14
Views: 2,178
Posted By Surely MacLaine
Avoid social bookmarks

These have lost all seo potency in my opinion and you would be wise to avoid them
Forum: Search Engine Optimization 01-22-2016, 02:38 PM
Replies: 2
Views: 631
Posted By Surely MacLaine
Duplicate content is a killer

Make sure you do a thorough house cleaning of your Domains, subdomains, and subdirectories for duplicate content.
Forum: Search Engine Optimization 01-22-2016, 02:38 PM
Replies: 0
Views: 834
Posted By Surely MacLaine
Upwork not as bad as everyone said

The elance community was up in arms about the recent shift, but for all intents and purposes it seems rather seemless at this point.
Forum: Search Engine Optimization 01-22-2016, 02:37 PM
Replies: 0
Views: 681
Posted By Surely MacLaine
Take a mobile first approach

When designing your site, you should really be taking a mobile first approach with fast loading pages and mobile friendly content
Forum: Search Engine Optimization 01-22-2016, 02:37 PM
Replies: 0
Views: 791
Posted By Surely MacLaine
Make sure your internal links are correct

It is so important to make sure your pages rel=canonical tags self-reference to the HTTPS version of the URL
Forum: Search Engine Optimization 01-22-2016, 02:37 PM
Replies: 0
Views: 955
Posted By Surely MacLaine
Make sure to list your contact data on every page

Are the Business Name, Address, Phone and Contact info listed on every page?
You will benefit from this with the search engines, but don't go overboard with the duplicate content.
Forum: Search Engine Optimization 01-22-2016, 02:36 PM
Replies: 0
Views: 705
Posted By Surely MacLaine
Monitor your site's uptime carefully

There are several providers who will do this for a fee if you don't have the time yourself. You must stay vigilant to make sure your site isn't down or been tampered with.
Forum: Search Engine Optimization 01-22-2016, 02:35 PM
Replies: 0
Views: 587
Posted By Surely MacLaine
Best practice tips for navigation system

You want to make sure that either JavaScript or Flash based technology is used for the navigation links.
Forum: Search Engine Optimization 01-22-2016, 02:35 PM
Replies: 0
Views: 575
Posted By Surely MacLaine
Site index issues?

Make sure both the www and non-www versions of the site are indexed properly or you are going to run into problems.
Forum: Search Engine Optimization 01-22-2016, 02:34 PM
Replies: 0
Views: 1,134
Posted By Surely MacLaine
Facebook ranking factors

Everyone is talking about the new local business search engine within Facebook. The looming question is whether Facebook makes review sentiment a major ranking factor or not.
Forum: Search Engine Optimization 01-22-2016, 02:34 PM
Replies: 0
Views: 940
Posted By Surely MacLaine
Common mistakes made with Google Analytics

Remember, multiple instances of tracking code can skew your site traffic data so make sure and verify on instance of tracking script.
Forum: Search Engine Optimization 01-22-2016, 02:33 PM
Replies: 0
Views: 591
Posted By Surely MacLaine
301 redirects

If you are using these, make sure they point to the preferred canonical version. You can check this with several analyzer tools
Forum: Search Engine Optimization 01-22-2016, 02:32 PM
Replies: 0
Views: 612
Posted By Surely MacLaine
Is CTR a ranking factor in local search?

There is considerable debate about this in SEO circles. Personally, I think search history is the real factor to keep an eye on.
Forum: Search Engine Optimization 01-22-2016, 02:32 PM
Replies: 0
Views: 651
Posted By Surely MacLaine
Tag Optimization

Yoast's new tag optimization is pretty effective, it allows you to add custom meta and title descriptions, saving you a lot of time.
Forum: Search Engine Optimization 01-22-2016, 02:31 PM
Replies: 0
Views: 642
Posted By Surely MacLaine
Live search result snippet preview

Another benefit to Yoast's new plug in is the snippet preview which allows you to see things in real time and make the appropriate fixes where necessary.
Forum: Search Engine Optimization 01-22-2016, 02:31 PM
Replies: 0
Views: 741
Posted By Surely MacLaine
New Yoast plug in rolling out

Lots of fanfare, but let's wait and see if it really delivers
Forum: Search Engine Optimization 01-22-2016, 02:30 PM
Replies: 0
Views: 763
Posted By Surely MacLaine
Avoid hover links if you can

Google has admitted that they consider many of these to be cloaking, and that is a definite no no.
Forum: Search Engine Optimization 01-22-2016, 02:29 PM
Replies: 0
Views: 781
Posted By Surely MacLaine
Article markup and schema.org

In the old days, you needed date and a headline. Today, your articles must include an itemprop market under each item type and use the proper meta tags.
Forum: Search Engine Optimization 01-22-2016, 02:29 PM
Replies: 0
Views: 773
Posted By Surely MacLaine
Worried about getting all of your redirects correct?

Don't stress out about this. Google has announced that they will consolidate these signals on their end.
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