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Forum: Search Engine Optimization 03-14-2018, 12:54 AM
Replies: 3
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Posted By prasanthraj
“UTM” stands for “Urchin tracking module.” Urchin...

“UTM” stands for “Urchin tracking module.” Urchin Software Corporation was acquired by Google in 2005, and their software laid the groundwork for what we now know as Google Analytics.
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