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SEO:
On Page Optimisation: The first thing you can do on a web page is to optimize it for keywords. For example, you can include a particular keyword at a density ratio of 2-3% in your web page, you can also use that keyword in the file name, the title of the page, the Meta description, along with using the keyword in the title of the page.
Off Page Optimization: This kind of optimization can be done by getting backlinks from other relevant websites. For example, you can optimize your page by seeking one-way backlinks from websites with a higher ranking, and to make sure that the link includes your keyword in the anchor text. This would bring not only quality backlinks but chances of higher ranking
SMO:
It means developing profiles on social media networks about your business/website such that members of that network can view and share your profile/page with others. For example, you have a blog, the best way to promote it is to create a Facebook, Twitter, Instagram and LinkedIn profile and share relevant information with people that may be interested in your work. This can work as a gateway to acquire a large audience and generate traffic to your website without spending a penny. All you need to do is choose the right social media channel for your business/website.
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