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PPC stands for Pay-Per-Click a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
Benefits of PPC
• PPC contributes to business goals
• PPC is measurable and track able
• Quick entry
• You’re in control: you ultimately have control over a wide range of options for how you reach potential customers. This starts with the keywords or placements you choose to target and how restrictive you want to be.
• PPC work well with other marketing channels
• Incredible targeting option
• A wealth of marketing data
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