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What is CTR in SEO ??
Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5% .
What's a Good Average Organic CTR? First, we wanted to define a range for a “good” organic CTR. According to nearly half of our respondents, their average click-through rates range between 3-5%. A good average CTR, then, could be anything at the high end of that spectrum or more (i.e. 5%+).
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