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You see, it’s very difficult (impossible in fact) to stick to a SERP ranking. Rejiggering in search results (as a result of rigorous optimization by your competitors) makes it really hard for webmasters to stay glued to a high SERP position.
You must, however, keep working on on-page and off-page optimization techniques consistently and religiously to avoid steep falls. If you are promoting in niche related forums, communities, directories et al, it should help...
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