1. Page title should be 70 characters including spaces. Why? The search engines will show an ellipsis - "..." to indicate that a title tag has been cut off if more than 70 characters are used.
2. Include the most important keywords at the beginning of your page title. What are keywords? Keywords are what search engines use to determine what your website is about. For example a page title for domain registration could be -
Domain Registration | Buy Cheap Domain Names | Cheap Web Hosting
This title is 64 characters with spaces with all keywords present and the most important keyword at the beginning e.g. Domain Registration
Once you have your title you then need to match your site description to your title keywords. Example of site description would be -
Domain registration is an easy process. Buy and transfer domain names cheap for your website and get affordable web hosting at the same time!
The example shows the title and description contain the same keywords.
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