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The bounce rate is a percentage that shows the amount of single-page visits to your site. This is the number of visits that landed on your site and then exited from that same landing page. The lower your bounce rate, the better. 50% bounce rate for blogs is somewhat normal and a 75% rate would be a cause for concern.
and you can improve it by doing this
Have clear navigation so your visitors can see other topics you cover, and visit them easily.
Hotlink to related information, articles, and pages.
Encourage conversation with polls, forums and/or comments.
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