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SEO - Search Engine Optimization
A process to increase the relevant traffic to the website via search engines.
SEO is not something you can master just by reading some books or learning at NIIT.
It is a strategic plan which requires extensive hands on experience (if you want to sustain in the market).
So do a complete research and decide if you actually have the patience, interest in this.
Don't opt just for the sake the terms SEO is being used around frequently.
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