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White hat SEO is basically making your site as detailed, informative, interesting, and entertaining to your visitors as possible so they will want to share your site with other people and naturally give you links. For example, if you have a blog about industrial music, you'd work hard to write reviews of new releases and get good interviews with industrial bands and musicians. This would give your site value which would inherently get it good attention.
Other white hat techniques include asking for links from related webmasters (so if you have this industrial music blog, talk to other industrial music bloggers and see if they'll post about your site on their blog), actively participating in related communities and message boards online, and making sure that your site is easy to navigate and read.
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