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Backlinks simply mean other sites that are linking back to your site.
They may link to your site because
- they find your site to be of interest to their audience (whether positive or negative)
- your site has great, witty or unique information that they want to share to their readers
- you requested them to link to your site or include your site in their list of recommended resources or related links, if they have any
- you went to their forum and put a post there with a link to your site
- you can also buy backlinks from websites like SEOclerks.
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