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Facebook
What makes it unique
I think it's safe to say that Facebook is the most common among all the social media marketing tools out there. Facebook uses the social graph and activities to target demographics and people, making Facebook Advertising incredibly awesome. Think about it, any product/service you advertise on Facebook basically gets put into the hands of the exact person who wants or needs it. While it's mainly a B2C platform, every fan who has LIKED your page is truly interested in what you have to offer.
Twitter
What makes it unique
Twitter is quick, frequent and has the smartest of the audiences. With 140 million registered users, twitter is a sea of information waiting to be read, followed, and re-tweeted.
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