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H1 Effect on Other Ranking Factors
The significance of the H1 to this engagement metric is that it is often the first page element a user sees upon landing on a page.
The Hummingbird Perspective
Hummingbird-optimized H1 tags, try to understand what a user may be asking when they are searching for a keyword the page is targeting and format that question on the page with H1 tags.
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