Internet Marketing is a cutting-edge industry that is constantly evolving. There is something new to learn every day, and what worked yesterday doesn't work today. As an internet marketing firm, we can tell you that it is a full-time job staying on top of each new trend, practice, and Google update.
On the one hand, this fluidity is exactly why businesses need a third party to manage all of their digital marketing strategies — you, as a business owner, already have your hands full with your business operations. On the other hand, this fluidity is also why it is so easy for businesses to be taken advantage of by, shall we say, less-than-reputable individuals or companies looking to earn a quick buck off of a business's naiveté.
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