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Google’s Webmaster Tools are essential for any strong SEO effort. To understand their full potential, it’s helpful to think about what Google Webmaster Tools’ role is for webmasters: it helps you see your website as Google sees it. The toolset gives you insights into what pages have been indexed on your site, what links are pointing to it, your most popular keywords, and much more.
A site that’s active in Webmaster Tools has a better shot at being fully indexed and ranking well. There are also a number of deeper insights from Google Webmaster Tools can be turned into SEO tactical gold.
If you haven’t set your site up on Google Webmaster Tools yet, getting started is simple. Once you’ve signed up for an account, login to the Google Webmaster Tools dashboard. From there, you’re able to add your site.
You’ll have to first verify that you own the domain. Depending on your host, Google may provide verification through an easy pop-up process that allows you to login and verify in just a couple steps.
Other options include entering a Google-provided meta tag to your homepage, uploading an HTML file to your site’s root folder, or confirming ownership via Google Analytics if it’s already installed on your site. After you’ve verified your website,
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