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In search engine optimization (SEO), Google Dance is an out-dated slang term used to describe the period of time in which Google used to rebuild its rankings, and as a result of this rebuilding, rankings of Web sites on Google's SERP may fluctuate in order during a several day period.
Link juice is a colloquial term in the SEO world that refers to the power or equity passed to a site via links from external or internal sources.
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