URL tracking is the process of adding unique identifiers to your destination URLs. If you aren’t tagging your urls for tracking in either analytics or another third tier system you are losing out on a lot of helpful information.
When you manage pay-per-click campaigns in conjunction with other online marketing efforts, it is extremely important to keep your data neatly separated. In the case of Google Analytics, if you don’t take care to tag your destination URLs, the data you receive will be meaningless at best.
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