1. Make sure you have a steady stream of shareable content on your website
2. Make it easy to share your content to Facebook on your website
3. Optimize your Facebook posts
4. Optimize other places on Facebook to add links to your website
5. Advertising on Facebook can be a great option to get targeted traffic if you have a budget. And with Facebookâs recent announcements about decreased organic reach, advertising is going to be even more critical for marketers.
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