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Google sandbox or “sandbox effect” is a filter that Google applies to new websites that want to rank in the search results for specific phrases. The filter exists to prevent SEOs and spammers from easily manipulating search results by satisfying all of Google’s major offsite and onsite factors.
Signs of the sandbox include:
The website is outranked for clearly navigational queries (the name of the website with the exclusion of www. and .com, for example, “SEO chat”).
Pages do not rank for exact title matches.
The website ranks well for competitive queries and then drops into no man’s land to page 100+ of the SERPs, or does not show for targeted keywords at all.
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