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You may or may not have heard of AMP. If you haven’t, you will soon. If you have, you probably want your development team to implement it across all of your web properties. Before you do, it’s important to understand if AMP truly applies to your business or not. For some businesses, AMP will literally generate more revenue. Especially when the AMP-specific ad network is ready. For others, the implementation could be a waste of resources, or worse, it could erase key functionality. Where your business falls depends on a few things, but let’s start at the beginning.
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