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On Page SEO refers to the design and content aspects of a particular website. The way a website is written and laid out greatly affects the relevancy and optimization of said site. A well optimized website will have well written, unique content that appeals to the reader, and contains relevant information and keywords. On the flip side, a poorly optimized website will miss opportunities to expand its search engine rankings. In addition to written content, on page SEO also includes relevant keywords in title tags, URL’s and images. Increasing the quality of on page SEO will keep more visitors on your site for longer, as well as increase search engine ranking results. The vast majority of search engine optimization happens away from your website.
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