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1. Start Remarketing on Social
2. Use your best converting ad copy in your social campaigns
3. Narrow your trageting to boost engagement and reduce costs
4. Layer your trageting option
5. Dont be too granular with social audiences
6. Monitor ad performance closely to keep campaigns fresh
7. Use in market segment to leverage strong commercial intent
8. Use twitter to test out content ideas
9. Structure social campaign around your business objectives
10. Build communities around actionable hashtags
11. Provide a seamless cohesive visual experience
12. Leverage the power of life events
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