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I think the following are the must for any seo /sem compaign
Keyword Research Competitive Analysis Web Master Tools Google Analytics
Image Optimization Image Alt Tags Link Tag Optimisation CSS Validation Xhtml Validation
Html Validation CDN Setup for static content Use CSS Sprites Java Script Optimization
Css Cleaning Css Optimization Title Tag Optimization Meta Keywords Meta Description
Meta K and D Global SERPS Optimization Link Building directory Submissions Facebook Setup Twitter Setup Content Optimization
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