Reciprocal linking is when two sites link to one another. For example, site A links to site B site B links to site A too. Reciprocal linking was an SEO tactic that was very popular some years ago. It is still used but to a lesser extent because modern search engine algorithms devalue reciprocal links and they are not es effective as they used to be. If too much reciprocal links are detected search engines could even penalize your sites.
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