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Online marketing is all about awareness and visibility. Most of the time, people find your small business online in one of three ways:
Your company comes up early in search engine results,
You’re mentioned or recommended by another person or website they visit, or
They already know about your company and go looking for you
Search engine optimization (SEO) is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social media optimization (SMO) can be one part of SEO—but it also contributes to all three ways people find you online.
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