SMM or social media marketing is not enough for the success of website, you need to market on search engines (SEM) as well. You also need to do SEO, search engine optimization, or SMO, social media optimization. You can of course drive traffic from social media, however, you will have to look for other avenues as well. You need more time marketing your content than writing your content. Social media can become a good platform to market your website because it is available for free, you need to exploit social media as much as you can.
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