Thread: What is CPC?
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Old 01-24-2017, 04:29 AM   #5
sonvi.belani
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Join Date: Jan 2017
Location: Ahmedabad
Posts: 95
hi,
CPC stands for Cost Per Click which is the amount earned by a publisher each time when a user clicks on an ad unit displayed containing his / her publisher ID. From the advertiser’s perspective CPC is the amount paid by him / her for each single click. CPC model is also referred as Pay Per Click (PPC) advertising since the payment is settled on per click basis.

CPC is the term linking an advertiser, a publisher and any third party mediators like Google.
Thanks,
sonvi.belani
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Sonvi Belani
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