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There is a range of aspects which you should pay attention to. They all tend to work together. Paying extra information to one or aspects will result in a sub-optimal result.
Because it such an intricate interplay of several aspects there are plugins which can assist you. The best for Wordpress is SEO plugin from Yoast.
Plugins (for Chrome) like Woorank will also show you which aspects are important and what you should do to improve them.
There are also more detailed tools -for instance to assess your page speed- and which elements should be improved.
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