Google Analytics is generally easy to use and provides a lot of flexibility when you want to track something a little more complicated.
However, I don’t think that enough clients make as much use of the Google Search Console as they should. The clients I have that use it at all only seem to use it to submit new sitemaps when they make significant changes to their sites. This is definitely a valid use of the platform, but the search console can do so much more than this, so I decided to go over some of the uses.
1) Checking your Site for Manual Actions
2) Viewing and Adding Structured Data
3) Checking a Site’s Average Google Ranking
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