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Old 10-23-2019, 03:47 AM   #5
vinukum
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Join Date: Feb 2018
Location: Bangalore
Posts: 283
The actual position of your ad is determined by your ad rank (Maximum Bid times Quality Score). AdWords bidding heavily penalizes advertisers who bid with low quality scores. Conversely, those with high Quality Scores get higher ad ranks and lower CPC.
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