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When we start SEO of a fresh website then our fist priority to choose that keyword which can be more beneficial for a website and having low competition.We can do some variation in long tail keywords keywords and easy to target and easy to get in results.On the other hand on generic keywords ir short keyword have very high competition and its very difficult to get those keywords in ranking for a fresh website.So its a good strategy to start SEo work with long tail keywords.
Thanks
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