Domain Name Selection: dash or .org
I have a 2 part question pertaining to selecting a domain name. The company in question is in the internet marketing niche.
1. Strictly speaking for the purpose of gaining beneficial EMD (Exact Match Domain) juice, which I know is a debated topic but I think the general consensus is that it does help in rankings at least a little bit, what do you think is a better choice for a domain name?
1. examplekeyword-examplekeyword.com (with a dash), or
2. examplekeywordexamplekeyword.org (with no dash)
2. Now for the purpose of branding, which do you think is a better choice? I know that people say that people often forget the dash and it's tough to say the domain name to someone, but people also say that people forget that a domain is .org too.
Thanks
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