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1. Intuitive navigation: Make it easy for visitors to browse your website. Make navigation menus prominent and use clear, descriptive labels. Always give users a place to go next.
2. Simplicity: Keep design simple and clean. Don’t be afraid of whitespace. Use visual elements that support your conversion goals, rather than ones that distract from them.
3. Minimal barriers: Don’t ask too much of your website visitors. Asking them to sign up for your newsletter the second they land on a page of your website for the first time is bad UX—those visitors don’t know who you are yet. If your website has forms and processes, ask only for the information that’s essential.
4. Make content scannable: Users scan more than they read, especially when they first land on a web page. Breaking content into smaller sections with descriptive headers make it easier to digest.
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