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When your ads show up in the search engine results, it is said to have made an impression. So, in theory, the CTR for SEO is calculated by dividing the number of clicks by the number of impressions as a percentage. Previously, it was quite difficult to calculate the CTR for SEO. However, Google stepped in and provided the tool required to keep an eye on the clickthrough rates. This has made it possible for you to check the advertising click through rates for your SEO campaigns.
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