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i think first you need to select right keywords for your website, then optimize, then write unique content using your keywords in content. interlinking between all pages using right keywords as anchor text, check sitemap.xml, sitemap.html, robots.txt, urllist.txt, 301 redirection and update if need, now time to start off page so do article submission, press release submission, blog commenting, create squidoo, hubpages, create blog and do posting , do forums surely you will get more benefit and higher ranking in google.
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Stefi Jain
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